t’s no secret that consumers prefer videos over all other forms of advertising, so much that even Google now prioritizes pages with video content. Gone are the days of reading a company “About Us” page to learn more about a company’s values. Instead, customers search for companies that post engaging video content as the first-look view of who a company is and what they stand for.It’s no secret that consumers prefer videos over all other forms of advertising, so much that even Google now prioritizes pages with video content. Gone are the days of reading a company “About Us” page to learn more about a company’s values. Instead, customers search for companies that post engaging video content as the first-look view of who a company is and what they stand for.
Consumers today are smart, engaged, and interested in where their money goes. They want ways to interact with businesses both directly and indirectly. This leaves a huge opening for businesses to take advantage of through the use of company profile videos.
What is a Company Profile Video?
Company profile videos are a great way to increase your brand awareness and get your company into the eyes of customers. These videos, usually only around 2-3 minutes long, showcase who you are as a company and what you can offer your customers. The best company profile videos incorporate their company attitude and personality to create a personalized video that fits the company culture.
While there are many creative options on how to create your company profile video, the most critical component is the beginning. Studies show that you have ten seconds or less to grab your viewer’s attention before they click away, most likely forever. This is why it’s critical to let your company personality shine through: interesting videos drive engagement and increase your brand awareness.
Why You Need a Company Profile Video
If you’re not using a company profile video on your business website, you’re throwing away a great marketing opportunity. Since users interact with videos more than any other content, profile videos are an easy way to show a customer why they should do business with you. They make your business more memorable and allow potential customers to associate your brand with positive characteristics instead of just some faceless entity.
Videos make you more attractive to consumers and make consumers significantly more likely to buy your product or service. A Wyzowl study showed that over 98% of users have watched an explainer video to learn more about a company’s products or service, and of that 98%, 74% of those went on to purchase the product or service advertised.
Besides the bonus from brand awareness and potential sales, company profile videos are great for SEO as well. Google prioritizes websites that have engaging video content available, which means profile videos are a great tool to use in your SEO strategy.
Develop Your Company Profile Video Today
The evidence is clear: video is king. With over 69% of consumers preferring to watch a video over reading content (Wyzowl), videos must be a critical component of every company’s marketing strategy.Build your brand awareness, increase your sales, and strengthen your SEO ranking by creating a company profile video for your Cleveland company with Anytime Picture. Our team of professional videographers and editors combine their expertise and creative vision with your company’s personality and brand to create your perfect profile video. We’ve worked with brands such as Cleveland Clinic, Amazon, Hilton, Pepsi, and Lifetime Fitness to create stunning photography and videography work for over ten years, and we’d be thrilled to work with your company as well. Contact us today to work with the best local company profile videographers around!